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The Whole Nine Months is the public health and social media campaign of The Western Australian Preterm Birth Prevention Initiative.

The Initiative, through the Women and Infants Research Foundation, was launched in November 2014 with the goal of safely and effectively lowering the rate of preterm birth, saving lives, and preventing life-long disability. This world-unique Initiative incorporates three distinct components:

  • Statewide obstetric outreach and health professional advice
  • The Whole Nine Months public health and social media campaign
  • The Preterm Birth Prevention Clinic at King Edward Memorial Hospital.

Results from the first full year of the Initiative have revealed an 8% reduction in the rate of preterm birth across Western Australia. The real significance of this number is the almost 200 babies that would have been born preterm were delivered at full-term age.

There are many pathways to untimely early birth and recent advances mean several of these pathways can be prevented at their onset. View the interventions for the prevention of preterm birth here.

If you are a heath care practitioner, pregnant, or considering a pregnancy, the information and resources contained in this website are for you. We have also just launched the 2018 edition of the Whole Nine Months magazine which can be viewed and downloaded here.

 HOW WE HAVE SUCCESSFULLY LOWERED THE RATE OF PRETERM BIRTHthe 3 points