The Western Australian Preterm Birth Prevention Initiative was launched on the 17th November 2014 to coincide with World Prematurity Day. Its aim is to safely lower the rate of preterm birth through an integrated and state-wide campaign involving new clinical strategies, education programs for health care providers and the general public, and a Preterm Birth Prevention Clinic at King Edward Memorial Hospital. The Initiative is underpinned by on-going research aiming to both improve the effectiveness of the clinical strategies and to monitor the success of the program.
In October 2016, results from the first year of the Initiative revealed a reduction in the rate of preterm birth across WA of almost 8 per cent. These results, published in The American Journal of Obstetrics & Gynecology, have global implications for safely and effectively lowering the rate of preterm birth, saving countless lives and preventing lifelong disability.
The findings have also been recognised as a ‘Report of Major Impact’ by AJOG. This designation acknowledges the Initiative’s potential for immediate impact among the global clinical and scientific community. 

Our campaign is being run in three stages:

Stage 1 – Health Professionals – focus on health care education for medical/health professionals communicating new evidence based clinical guidelines to help reduce preterm birth. (See booklet and GP posters below)
Stage 2 – Women and Families through a Public Health Program and Outreach Program
Stage 3 – High Risk Groups focus, evaluation and reinforcing the Initiative

The Whole Nine Months Magazines

 2018 cover  2017 cover shot  2016 cover  2015 cover 



Health Professional Booklet / Posters             

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Media Articles

Reducing preterm births WA program changing the way we treat premature births Preterm births prevented by WA program
health-report john-baby-nov-2016_re baby stella
Radio National: Health Report The West Australian AAP Newswire
The Whole Nine Months Magazine 2016 MP praises work of birth clinic  Premature birth research
The West Australian
The West Australian Ten Eyewitness News
 wnm_2016_cover_shot_re  1506_donna_west  1506_john
Edge of Life  Making Preterm Birth History  $500,000 funding boost for crucial WA preterm birth research
SBS Insight The West Australian  Perth Now
 1507_craig  171114 Making Preterm Birth History  belly
The Whole Nine Months Magazine Perth researchers leading the way in preventing pre-term childbirth The Gift of HOPE
The West Australian ABC 720 The West Australian
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Fighting the good fight Strategies to Prevent Preterm Birth Preventing Preterm Birth New Pharmalogical Strategies
Medicus  Frontiers in Immunology   Research Australia
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New research to end pre-term births Preterm Birth Prevention  Baby Joy After So Much Agony
ABC Radio Babytalk Seven News  The West Australian
cover170x170 seven  1508_amanda

Media Releases

Initiative to reduce WA’s preterm birth rate  Baby steps initial findings promising for clinic Preterm Birth Clinic Saves Amanda’s Baby
 November 2014  June 2015 August 2015
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Pioneering research achieves 8% reduction in rate of preterm birth Study investigates lasting impacts of late preterm birth Event to canvass a way forward to reduce Tasmania’s preterm birth rates
November 2016 November 2018 November 2018
professor-john-newnham-with-mum-simone-and-baby-rosalee-robinson baby stella belly
Media enquires – Richie Hodgson / richie@wirf.com.au


Videos and multimedia resources

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Preterm Birth Initiative recognised as a Report of Major Impact
We need your support to prevent premature birthPamela_Orange_Seed
Theresa shares her story of preterm birththeresa_family